Low involvement products (FCB quadrant)
BAM and Head ON – extremely annoying
Paul’s Milk – funny and clever…
High Involvement
Toyota Prius –
Zales Jewelers – girls will go ahhhhhhhhhhhhhhh…..
Tiffany&Co – so clever
Saving water by peeing in the shower – SOS Mata Atlantica campaign launched in Brazil.
I don’t have an office at this stage because I don’t need one. I got the Broadbeach Library, one of my favorite places in the Gold Coast.
I enjoy:
- Very low overheads (only depreciation of my personal computer and car, and petrol)
- Thousands of free resources (books, audio books, mags, newspapers, video, etc)
- Free internet access
- Quiet and relaxing atmosphere (priceless)
- Coffee shop just outside (great coffee and customer service too)
- Stress free productivity
It’s free and priceless at the same time! I definitely recommend it to anyone who is serious about getting work done.
Eduardo
International students having fun while learning the principles of Operational Planning.
Futuristic architectural design
The Eden Project – The new theme park
Crowdsourcing design – An Australian Company
Geniues Rocket – Crowdsourcing creativity
Trend Spotters (excellent source of new ideas)
Movies for Social change – Take Part
